Archive for September, 2009

Night Before a BIG Tradeshow

Sunday, September 27th, 2009

The BIG question is what do you do on the night before the show?  You have prepared and you have checked your list not once but twice.  Your clients are probably already in and exhausted in their hotel rooms or out for a drink!  Everyone loves to come to Hawai`i.  Unfortunately the perception is that [...]

To social or not to social that is the question!

Thursday, September 17th, 2009

I recently attended an MPI- Aloha chapter luncheon and it was a training on social networks and their value to us as people and as business owners and employees.  It was an excellent presentation and I love the excitement that these networks generate.
Now that I am on twitter,Llinkedin, Plaxo and Facebook I am always amazed [...]

Service Contracting: The Packaging Strategy

Tuesday, September 15th, 2009

I was very happy to see the response to this article from the Executive Director of the EDPA.  The points are well made in his letter.  Lets look at the bigger picture of what is happening to the trade show industry in the US vs. the rest of the world. It is incredibly expensive to [...]

What if?

Thursday, September 10th, 2009

Now that the fall season for trade shows is in full swing.  Lets talk about what if?  What if my booth doesn’t make it to the show?  I know that situation is hard to fathom, however it happens to the nicest people every day around the world!
In the trade show business, like in so many [...]

How to profit in a down economy

Wednesday, September 9th, 2009

There are some strategies for success when the economy is chugging along at a glacial pace!
1- Reinvent your business.  Look at your products and your customer needs differently.  Lets face it as long as everything is going well there is not a huge impetus to make changes and innovate or be more cost conscious.This is [...]

What a year it has been!

Wednesday, September 9th, 2009

Today is a good day for reflection.  It is my birthday and the start of a New Year.  Let’s just say that this upcoming year is a much more positive and good year for trade shows and subsequently for the trade show business as a whole.  I am looking forward to EDPA in December and [...]

Bitter Diet!

Friday, September 4th, 2009

“Resentment is an extremely bitter diet and eventually poisonous I have no desire to make my own toxins.”  N.Kinnock A Welsh Politician.
I was reading an article this morning and was struck by this quote and how it applies to all facets of one’s life.  Since we are celebrating Labor Day this weekend I thought it [...]